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The MEDA is a high top leather sneaker built on one principle — nothing extra. Smooth full grain leather upper. High ankle collar. Tone-matched laces. A minimal cap toe seam. That is everything on this shoe. No logo on the upper. No branding on the side. No colour blocking. No decoration of any kind.
All-white. All-black. Two finishes, both absolute, both clean enough to wear with anything and deliberate enough to elevate everything.
The sole is flat and vulcanised — fine herringbone chevron tread, clean white midsole wall, court-shoe profile. Low to the ground. Light on the foot.
MEDA means "field" in Amharic — the open ground, the playing field, the space where things happen. This is the shoe for that space. Every space.
East African full grain leather upper — smooth finish · all-white · all-black. High ankle collar. Minimal cap toe seam. Tone-matched laces · 6 eyelets. Leather lining · warm tan. Flat vulcanised rubber cupsole · all-white · fine herringbone chevron tread · clean white midsole wall.
For the man who moves through every field — and looks the same in all of them.
| Upper | East African full grain leather · Smooth finish · All-white · All-black · High ankle collar · Minimal cap toe seam · Zero decoration |
| Closure | Lace-up · High top · 6 eyelets · Tone-matched laces |
| Lining | Leather lining · Warm tan |
| Sole | Flat vulcanised rubber cupsole · All-white · Fine herringbone chevron tread · Clean white midsole wall · Court-shoe profile |
Cleaning
For surface dirt — a slightly damp cloth, no soap. For deeper marks — a small amount of saddle soap on a damp cloth, worked gently into the leather, wiped clean, then dried with a soft cloth.
Conditioning
Apply a natural leather conditioner — beeswax-based or lanolin-based — every 3 to 6 months. Use a soft cloth, work in small circular motions, allow to absorb for 30 minutes, then buff lightly.
Water
East African full grain leather is naturally water resistant. If the shoe gets wet — wipe dry immediately and allow to air dry away from direct heat. Do not use a hair dryer or place near a radiator.
Storage
Store with shoe trees when not in use. Keep away from direct sunlight for extended periods. Use the dust bag provided.
The Patina
The darkening and character that develops over months of wear is not wear — it is the leather responding to you. Condition regularly and it will continue to develop for years. No two pairs age identically. That is the point.
Standard Shipping
Free standard shipping across North America on all orders. Orders processed within 1 to 2 business days. Standard delivery: 3 to 7 business days.
Express Delivery
Available at checkout at additional cost. Express delivery: 1 to 2 business days. Shipping charges calculated at checkout.
In-Store Pickup
Available at 277 Richmond Road, Westboro, Ottawa. Select in-store pickup at checkout. Ready within 24 hours of order.
Returns
Free returns within 30 days of delivery. Product must be unused and in original condition. Contact us to initiate a return.
Guarantee
1-year craftsmanship guarantee on all Barcon Getta products. Manufacturing defects covered in full. East African full grain leather sourced directly by Barcon Getta — designed in Ottawa — manufactured to exacting standards.

